Menu
- (202) 933-1465
- [email protected]
- 2505 Bowen Road SE, Suite #1, Washington, D.C. 20020
Frequently Asked Online Marketing Company Questions
Here You Will Find Several frequently asked questions regarding digital marketing strategies our DC-Based Online Marketing Company Implements
What is Content Marketing?
Something that conveys a message to the audience is considered material. Content marketing is the use of a kind of content to assist a company in meeting a marketing goal. This may include recruiting new buyers, keeping existing ones, the general knowledge of the company or products, or something more. Every email, every social media post or blog, every website, and every product page contains content.
Why do I need Content Marketing from a Content Marketing Agency
Content promotion not only lets a company increase revenue, but it also helps to put sales on autopilot. It gives you greater power of the conversation with your target audience than traditional messaging allows. Content marketing increases brand exposure and improves brand credibility. Content promotion has a compounding return on investment, and you can typically see your social media audience grow as a result of it. When more people visit your website, your product pages will become more available as a result of content promotion, growing your search results and enhancing your retargeting audience.
How does a video production company fit into my content marketing strategy?
People prefer watching videos to reading text-based material, which is one of the key reasons why videos work so well with the content marketing plan. According to a poll, 53% of people expect to see more videos in the future. Since audiences are more likely to consume video content than other forms of content, and since video content is in high demand, your video content is more likely to be watched by your target audience. As a result of connecting with your video material, you can improve your chances of them engaging with your brand and purchasing from you.
What types of video production content can I use to market my company digitally?
Behind the Scenes
Taking your fans behind the scenes would provide them with a more in-depth view of your brand and create transparency with your viewers.
Stories
Like behind-the-scenes video, social storytelling aka Stories is a perfect way to build authenticity for your audience while also allowing you to be creative with how you communicate. It also has a superior in-app placement at the top of a user’s phone than the average newsfeed.
Animated Explainer Videos
Animated explainer videos can help break through the clutter and offer visual stimulation to viewers. This videos are helpful for businesses that offer complex products or services and wish to explain them in a more innovative way. They encourage you to be more creative about how you illustrate your product or service by using eye-catching graphics and animations.
Live Video
Live videos have the largest scope of any media medium. Facebook Live sessions get ten times the number of responses as regular videos. People also spend up to three times as much time viewing live videos as they do pre-recorded videos. React to follower requests with live videos, broadcast an event, or show a new product or feature.
Digital Advertising
What are the best channels for an online marketing company to conduct my digital advertising spend?
Start with Facebook or Google. According to Business Insider, these two websites account for 80% of all referral traffic, far outnumbering all other networks together. Youtube is also a common and successful website.
People use Google to find things by typing related keywords into the search bar, such as ‘plumber near me’ or ‘local plumber.’ You’ll bid on keywords that will help customers locate you, which will result in a highly specific sales engagement focused on people’s search queries and purpose. It is in Google’s best interests to return the best and most important results to its customers. As a consequence, SEO, or search engine optimization, is critical to supporting the ad budget on Google.
Your post will appear in the newsfeed of your target group if you use Facebook ads. You can pay as little as you like and yet reach a large amount of people. Since it is a social network, they frequently provide a wealth of information about the target group because they collect data about user behavior on a daily basis. With all of that information, they’ve created the most successful and focused advertisement tool on the market today.
The most important metric is the amount of minutes spent watching YouTube. They function similarly to traditional television, playing commercials in the videos, often during the video and sometimes after the video has stopped. Their aim is to keep you watching videos on the internet. Yes, it’s annoying, but your YouTube advertisements are still relevant. You’ll be able to target them more effectively and you can customize your ads depending on the YouTube platforms your viewer enjoys, the kinds of videos they watch, and what they’re looking for.
How does Social Media Marketing fit into my overall digital marketing strategy? Isn’t it the same thing?
If we like it or not, we live in a social environment. Your customers are on social media, telling their stories and voicing their opinions about you, your business, and your industry. Is your mind focused? A robust social media approach helps you to stay on top of online discussions while still remaining in front of your customers, helping you to guide, connect, and sell to them.
Does your internet marketing company conduct email marketing campaigns? If so, what do they consist of?
We surely do! However, email marketing at The Digital Marketing Company of DC requires more than just sending out an email if a new blog post is updated. It entails much more than just sending out email reminders when you have a deal or a bid.
We’ll help you understand what kinds of emails you’ll send, where you’ll send them, and what ads you’ll run to reach out to your subscribers so you can master email marketing for your small business. Three different categories of emails can be used in the email marketing plan.
Transactional – for the sake of providing customer service.
Relational – to engage with subscribers and cultivate connections with them.
Promotional – with the aim of increasing revenue.
This journey takes the customer from prospect to buyer, from promotion to acceptance to conversion. The prospect’s lifetime value increases as they advance down this road, adding more profits and wealth to your business. This is why we call it the meaning journey. And email allows you to expedite the journey.
Is SEO needed for my small business?
SEO is a primary source of leads for any enterprise, with higher closing and conversion rates than any other source. This is primarily because SEO focuses on the end user’s purpose rather than the company’s goal of attracting end users’ interest. People who find you through SEO are specifically looking for your products and services. If your SEO strategies aren’t attracting leads, you should reconsider your strategy. Your piece of the pie is most likely being taken by a nearby rival.
Connect with us
If you’re ready to discuss your digital marketing options with a highly-qualified online marketing company immediately click the respective button below to give us a call. We look forward to speaking with you.