Marketing companies, such as the Digital Marketing Company of DC, understand how to use email marketing to produce sales and leads for the company. Email marketing is one of the most powerful (and least expensive) ways of creating and nurturing leads. With our email marketing best practices, which include email design, coding, and copywriting, as well as campaign formulation and consistent reporting, we’ll help your company increase its sales, profits, and activities.
The first thing that our email marketing agency will do with your business is develop an email marketing plan. It will explain the "who, what, where, and how" of your campaign. We'll do analysis on your target customers to decide who they are. Then we'll develop an email marketing plan to map out and enhance the messaging. Finally, we'll specify where and how emails will be delivered, as well as how leads will be pushed into the email marketing program.
We will create lead magnets based on your existing customer profiles once we have developed a plan for your email marketing campaign. Lead magnets are transactions in which you offer a prospect something useful in return for their email address. Lead magnets contain online manuals, checklists, quizzes, eBooks, and other lead magnets.
When the lead magnets are complete, we will build a call to action that will be put in high-traffic areas on your website. This will help you turn prospects into email subscribers. Website call-to-actions are commonly used in headers, pop-up forms, sidebar forms, and other areas.
The easiest way to increase your email list is to advertise your lead magnets. You'd like to use our social media ads or SEO services. Our agency will advertise the lead magnets on social media and by search engines to raise the number of subscribers. We'll direct ad traffic to a personalized landing page where people can sign up for your email list.
Constant Contact, Drip, and Mailchimp are the email marketing tools and services that we normally use to create the campaigns. Our agency can assist you in picking and integrating one of the above email marketing programs to gather leads and send emails. If your preferred email marketing software is compatible with ours, we will integrate it.
Our email marketing specialists will craft email newsletters that are unique to your company's specifications. In all of the emails we make, we'll use email marketing best practices for deliverability, open rates, click-through rates, and conversions. Your emails can include links to related posts, case studies, upcoming events, and other material.
Our company will still keep the list up to date on a daily basis. Unengaged accounts can be excluded as quickly as possible from the email list. If your subscribers do not connect with your newsletters, your email deliverability will suffer. To put it another way, if the collection is inadequate, you will be spammed. We'll track your contacts' participation on a daily basis to ensure you have a sensitive email list.
Each month, our company will provide you with a report that outlines your email marketing performance. The main metrics we include are subscribers, open rates, click-through rates, and conversions. Every month, we will study, review, and strategize to boost these results.
Bear in mind that the digital marketing world is continually shifting. Experts, blogs, and writers declare a process or strategy to be hot one week and then cold the next.
Since internet marketing has evolved, the irony is that digital marketing has less to do with being “digital” and more to do with “marketing.” Its pillars are now in existence.
Our ultimate mission at The Digital Marketing Company of DC is to eliminate confusion about effective tactics and to implement tried-and-true strategies that will help the business flourish. We are vehemently opposed to so-called “gurus” who promote the latest “shiny thing” or “quick fix” that is meant to annihilate email marketing, viral advertisements, or SEO.
It’s all about the fundamentals around here.